E-books for IAM (Instituição Assistencial Meimei) – Volunteering

As part of my volunteer work at the Instituição Assistencial Meimei, an NGO dedicated to supporting unprivileged children and their families, I wrote two e-books aimed at attracting new volunteers and encouraging donations.

These materials were part of a lead-generation strategy, offering the e-books as a reward to users who signed up on the institution’s landing page to receive news and updates via email.

The topics and themes were defined in partnership with the Meimei team, focusing on informative, accessible content that aligned with the organization’s values and goals. The result was a light, engaging, and strategic read designed to inspire and encourage readers to contribute to the cause.

Download them and take a look by clicking below!

Text: Clara Campos, Design and Layout: Instituição Assistencial Meimei