Sieno Perfumaria Blog Posts

In 2019, I had the opportunity to create and manage content for the Sieno Perfumaria blog, an e-commerce platform specializing in imported perfumes. My role encompassed every step of the process, from crafting strategic editorial plans to implementing SEO techniques, ensuring each article was optimized both for search engines and user experience.

The content production involved using relevant keywords, analyzing beauty and fashion industry search trends, and structuring the posts with clear headings, internal links, and calls to action to increase engagement and conversions. I also paid close attention to writing compelling titles and meta descriptions to maximize the click-through rate (CTR).

The language used was designed to be fun, accessible, and informative, reflecting the brand’s tone and connecting directly with its audience, passionate about trends and lifestyle. This approach allowed me to explore topics in the world of perfumery with creativity, offering useful insights on fragrance notes, fun facts about perfumes, and practical usage tips.

This project was an excellent opportunity to develop advanced skills in blog content creation and SEO strategies, always focusing on balancing technical relevance with emotional connection to the reader.

Below, you can check out two of these articles by clicking in the images!