PREDATORSHOT Energy Drink Launch

For the brazilian launch of PREDATORSHOT, the energy drink from Acer’s Predator gaming line, I was responsible for creating the copy for the product’s Landing Page and Dealer Page.

The main task was to connect the product with the gaming audience using a youthful tone filled with references to the gaming universe, positioning the energy drink as part of the gamer’s setup and a gaming companion. At the same time, it was crucial to avoid suggesting that consuming the drink could improve gaming performance, maintaining responsible communication.

On the Landing Page, the strategy was to adopt an aspirational tone, using conceptual language to convey the feeling and experience the product aimed to provide. On the Dealer Page (the product page on Acer Brazil’s website), I took a more technical and informative approach, clearly and concisely highlighting the product’s features, benefits, and composition.

Click below to take a look at them both!