See all cases

Discover your perfect drink with Bar Aberto

In this project, I developed the copy for the WhatsApp chatbot flow of Bar Aberto, the official e-commerce platform of the Pernod Ricard Brasil group. The chatbot was designed to collect lead data and engage users creatively, helping them discover which drink matched their preferences and personality.

The main focus of this project was to create a unique and humanized personality for the “Virtual Bartender,” balancing casualness with professionalism. The language used added lightness and dynamism to the interactions, incorporating emojis and an approachable tone, while maintaining the chatbot as a trusted expert in the world of mixology.

At the end of the flow, users received a complete experience: in addition to discovering their ideal drink, they received a 20% discount coupon for Bar Aberto and an e-book with exclusive recipes, sent via email as a thank you for their participation.

Want to try interacting with the Virtual Bartender? Click here to check it out (in Brazilian Portuguese)! Or, if you prefer, see the full flow below.

Screen 1
Screen 1
Screen 2
Screen 3
Screen 3
Screen 4
Screen 4
Screen 5
Screen 5
Screen 6
Screen 6
Screen 7
Screen 7
Screen 8
Screen 8
Screen 9
Screen 9
Screen 10
Screen 10
Screen 11
Screen 11
Screen 12
Screen 12

Text: Clara Campos, Design (Drink Recipe): Flora Gomes, Chatbot Implementation: InfoBip

Get in Touch Get in Touch Get in Touch Get in Touch Get in Touch Get in Touch Get in Touch Get in Touch Get in Touch
Get in touch